Describe the situation
Name the market, customer, pursuit, partner issue, or delivery transition—and the obstacle or decision creating urgency.
Contact
Let’s talk about the issue in front of you.
If you are weighing a growth decision, market entry, major pursuit, partner challenge, or difficult program transition, email Michael directly.
michael@lochlannstrategies.com
A useful first note
A few sentences are enough to start.
Share what is happening, what decision needs to be made, who is responsible inside the organization, and when it matters. No formal brief or polished pitch is needed.
State the decision and timing
Explain what leadership must decide, what is already known, and when action is needed.
Name the owner
Note who will sponsor the work and who will carry the outcome forward inside the organization.
Keep it straightforward
Bring the real issue—not a polished pitch.
A candid description of the constraints, people, and timing is the best place to start.